HashKey Capital and Decrypt Launch Layer East Media to Unite Asia Pacific’s Leading Crypto Media

9th November 2024 - Global digital asset leader, HashKey Capital and Web3 News outlet, Decrypt are proud to announce the launch of Layer East Media, an alliance of the most influential Web3 media outlets across the Asia-Pacific (APAC) and the largest in the region currently. 

Layer East Media’s council members include leading blockchain media from the APAC region and beyond, such as:

• Europe & US: Decrypt

• Japan: Crypto Times, Coinpost

• Korea: CoinNess, Tokenpost

• Vietnam: Coin68

• Thailand: Cryptomind Group, Bitcoin Addict

• Indonesia: Coinvestasi

• Chinese Media: PANews, Foresight News, Blockbeats, Odaily, Techflow, Chaincatcher, Blocktempo, Wu Blockchain

Set to officially launch with an MOU signing ceremony on November 10 at the Thailand Blockchain Week 2024, Layer East Media will focus on helping Web3 projects in the west to navigate and grow their businesses in the Asia Pacific region. The various markets in Asia Pacific each have their unique cultural nuances that must shape how organizations advertise their products and services, provide market education to prospective users, and ultimately empower their customers. 

Layer East Media will help businesses overcome this often daunting challenge of understanding the diverse business landscapes in Asia Pacific. The alliance will also assist in sharing relevant news to kickstart the process of better engaging local users.  

In this way, Layer East Media will serve as the go-to hub and information clearinghouse for all stakeholders in the sector—Web3 media, innovative Web3 brands, and even investors and policymakers—across the diverse markets of Asia Pacific.

“We’re thrilled to launch this alliance of Asia’s top Web3 media outlets,” said Ilan Hazan, co-founder of Decrypt. “It’s a step toward reshaping media’s role in the Web3 era. By uniting leading crypto publications across Asia, Layer East Media is positioned at the forefront of a new media model—one that thrives on collaboration, transparency, and innovative business models.”

Siya Yang also believes that the launch of Layer East Media is a major turning point for Web3 media. 

“This moment marks the beginning of a powerful collaboration, bringing together Asia’s top blockchain media platforms to shape high-impact narratives, elevate the region’s global Web3 influence, and support pioneering western projects in digital assets and decentralized technologies,” said Siya Yang, Head of Marketing at HashKey Capital.

The alliance has three founding principles:

• Increase Transparency: Deliver reliable, accurate reporting on the Web3 space.

• Empower Innovators and Investors: Provide insights, research, and expertise to support informed decision-making.

• Foster Collaboration: Connect media outlets and Web3 projects to drive innovation and engagement with the users most likely to benefit from their products and services.

These outlets were carefully chosen after a long canvassing process and ultimately selected on the quality of their news coverage, their commitment to journalistic integrity, and their ability to deliver accurate, real-time stories from a diversity of perspectives.

Council members of Layer East Media will benefit from exclusive content and interviews, industry insights, collaborative initiatives, joint events, and the opportunity to expand their readership and grow their client base across multiple Asian markets and the region’s rapidly growing digital asset community.

Web3 companies will also benefit from direct media access to the Layer East Media alliance’s members, expanded reach across global and local Web3 communities, access to key markets across Asia, and collaboration with alliance partners.

Like many of the Web3 projects it will cover, the Layer East Media has an official roadmap for development. Beginning in 2025, the alliance will attend the biggest crypto, Web3, and fintech events and partner with top venture capital firms and communities to expand its reach and influence.

The alliance is open to all eligible media outlets in the APAC region that share in its vision. Media outlets interested in joining can reach out to the HashKey Capital team via email at [email protected].